The debut trailer for Captain Marvel has fans freaking out for a variety of reasons; Young Nick Fury, Carol Danvers‘ powers, Agent Coulson’s hair, punching old women, just to name a few.
Videos by ComicBook.com
However, in addition to the events of the movie itself, the Captain Marvel trailer also has the internet buzzing with nostalgia for the long-lost love of every ’90s kid, Blockbuster Video.
The very first scene of the trailer shows an old Blockbuster store, sitting empty in the middle of the night. Brie Larson‘s Captain Marvel falls from the sky and crashes directly into the middle of the store.
While the business is all-but shut down by now, everyone who grew up in or before the 1990s remembers their experiences at the iconic video rental chain. So, naturally, when the Blockbuster was put front and center in one of the year’s biggest movie trailers, everybody online had something to say.
Blockbuster Comeback??
Could #CaptainMarvel single-handedly bring Blockbuster back? pic.twitter.com/kx6bBhjIcQ
โ FANDOM (@getFANDOM) September 18, 2018
Blockbuster Video is now back in business after their small cameo in Marvel studio’s Captain Marvel trailer. pic.twitter.com/S9Q5mbea2w
โ sara (@thisbemesara) September 18, 2018
This is an ad, right??
Why is there a blockbuster advertisiment in the captain marvel trailer for like a solid 5 seconds? pic.twitter.com/AQ8tSAChfE
โ Gerbn (@Gerbn_) September 18, 2018
I wonder how much @blockbuster paid for that product placement in the Captain Marvel trailer. pic.twitter.com/fjZvY6dsUQ
โ Kris (@5kl) September 18, 2018
How Long Ago Was That??
I appreciate that Marvel used Blockbuster Videos to establish that Captain Marvel is set in the distant, basically ancient past.
โ Christian Hoffer (@CHofferCBus) September 18, 2018
they let ur ass know this is a 90โs movie by throwing in blockbuster as soon as the shit started lmfao
โ ???? ๏ธฝโต๏ธฝ (@yanasmagik) September 18, 2018
The Best Way to Start a Trailer
And starting with a BlockBuster reference pic.twitter.com/0JzhgsBWTM
โ Matthew A. Cherry (@MatthewACherry) September 18, 2018
A Marvelous Membership
Anyone who still has a Blockbuster card and gets the opportunity to get Brie Larson’s autograph is required to get the autograph on their Blockbuster card
โ Lieutenant Marvel ๏ธฝโต๏ธฝ (@JeffPKramer) September 18, 2018
Throwback Accuracy
Look I get that #CaptainMarvel de-aging Samuel L. Jackson is pretty cool but I’m most impressed that it brings back Blockbuster Video.
โ John Squires (@FreddyInSpace) September 18, 2018
They even got the gumball machine in there! pic.twitter.com/gNNgjMCzWb
Oh, you got puns???
CAPTAIN MARVEL is already a Blockbuster. pic.twitter.com/GLbg1AhWlk
โ Matt Singer (@mattsinger) September 18, 2018