Marvel Studios provided updates on a wide array of projects during yesterday’s San Diego Comic-Con panel, and one detail appears to have fans feeling a lot of emotions. Among the announcements was a release window for Disney+‘s Loki series, as well as a brand new official logo.
Videos by ComicBook.com
Just announced in Hall H at #SDCC, Marvel Studiosโ LOKI, an original series with Tom Hiddleston. Streaming exclusively on Disney+, Spring 2021. pic.twitter.com/Ntb8g9SSwq
โ Marvel Studios (@MarvelStudios) July 21, 2019
The series will see Tom Hiddleston reprise his role as the God of Mischief, after he managed to escape with the Tesseract in an alternate timeline spawned by Avengers: Endgame. While that concept is pretty intriguing, the logo – and the wide array of fonts it uses – has made fans feel conflicted.
Some think that the logo is a perfect distillation of the energy that Loki brings to the Marvel Cinematic Universe, while others are befuddled by the graphic design work on display. Here’s a round-up of some of those responses.
Pick a Font
To whoever made the loki logo; make up your damn mind. pic.twitter.com/FVCa21dt9z
โ gwen (@aestheticIoki) July 21, 2019
It’s Uncanny
nobody:
โ chann (@StevesAssCheeks) July 21, 2019
the loki logo: pic.twitter.com/VtG6ywzWjs
Oop
the new loki logo looks like me playing with microsoft word 2008โs fonts when i was a child pic.twitter.com/w3SUgqkIR4
โ chi โช (@buckystony) July 21, 2019
Not Happy
thinking about how they gave loki THAT logo pic.twitter.com/rPQR6Oz0IU
โ ๐๐ฉ๐๐ฆ๐ฏ โโ (@necroqhilia) July 21, 2019
Content
loki has a new logo so i can breathe again #MarvelSDCC pic.twitter.com/lsrAYuJuW5
โ erin is spamming bc of #marvelSDCC (@erinsmutual) July 21, 2019
So Much Chaotic Energy
this logo is as chaotic as loki pic.twitter.com/gkIVdXapz1
โ katie ๐ (@capsquartet) July 21, 2019
Yes To All
Graphic designer: What font should I use for the Loki logo
โ ๐Tyler๐ (@TylerMRadio) July 21, 2019
Marvel Studios:Sure! pic.twitter.com/OCgtKhbThz
A+
The LOKI logo reminds me of a ransom letter — which is 100% accurate because now I have to give into their demands and subscribe to Disney+ #MarvelSDCC pic.twitter.com/nGix24VMUX
โ Ryan (@Murraypalooza) July 21, 2019
Can’t Unsee It
wow that logo for the Loki series is really something special! pic.twitter.com/XagfUPkccL
โ AJC (@CarsForThePSP) July 21, 2019
That’s One Way to Look at It
Everyone… this logo is pure CHAOS.
โ Stella โ LOKI SERIES (@StarOfAsgard) July 21, 2019
And Loki is the God of Chaos.
So I’M FINE WITH IT ๐๐๐ pic.twitter.com/lwUKwlEdJ1
