SDCC 2024: Marvel Exec Talks "Delicate Balance" of Releasing Deadpool & Wolverine During Comic-Con

Sarah Beers explains Marvel's Comic-Con booth.

By Jenna Anderson

This past weekend brought a slew of surprises for fans of the Marvel Cinematic Universe, with Marvel's San Diego Comic-Con panel delivering some shocking updates for future films. On top of that, the weekend also brought the cinematic debut of Deadpool & Wolverine, which has already broken countless records at the box office. While speaking to ComicBook about Marvel's San Diego Comic-Con booth, Marvel Studios Vice President of Franchise Creative and Marketing Sarah Beers touched on the creative decisions that go into representing Deadpool & Wolverine while the film is only in its opening weekend.

"Yeah, that's tricky," Beers explained. "It's definitely a close collaboration with filmmakers around 'what are we comfortable showing at this point?' and a lot of back and forth conversation around which costumes can we show and what things can we do. I'm hoping that I can do a little Hail Mary, and maybe there'll be another surprise on Sunday. I'm hoping. But it is opening weekend, so we don't want to spoil anything for fans that maybe haven't gotten a chance to see it because they're here or what have you. So there's a delicate balance."

"For the first time ever, we worked collaboratively across video games, comics, animation, television, and movies to come together, unified under one banner as Marvel," Beers said of the booth itself. "So there's multiple places around the booth where we showcase each of those individual storytelling arms. We have this cool mural on the back and there's a section that's video games, a section that's live action, a section that's animation, a section that's comics, the LED screen. We made sure that we went through everything. This is the Marvel brand, we're all together. It's shown up in many places, including what we're going to be doing on the stage and the different activations around."

Related:

What Is Deadpool & Wolverine About?

In Marvel Studios' Deadpool & Wolverine, Deadpool (Ryan Reynolds) will change the history of the Marvel Cinematic Universe with Wolverine (Hugh Jackman). The film also stars Matthew Macfadyen as Paradox, and Emma Corrin as Cassandra Nova, with the return of Deadpool alums Morena Baccarin as Vanessa Carlysle, Leslie Uggams as Blind Al, Karan Soni as Dopinder, Stefan Kapičić as Piotr Rasputin/Colossus, Brianna Hildebrand as Negasonic Teenage Warhead, Rob Delaney as Peter, and Lewis Tan as Shatterstar. Aaron Stanford is returning as Pyro from the X-Men film series, with Jennifer Garner rumored to return as Elektra Natchios. 

Kevin Feige, Ryan Reynolds, Shawn Levy and Lauren Shuler Donner produce with Louis D'Esposito, Wendy Jacobson, Mary McLaglen, Josh McLaglen, Rhett Reese, Paul Wernick, George Dewey and Simon Kinberg serving as executive producers. Deadpool & Wolverine is written by Ryan Reynolds & Rhett Reese & Paul Wernick & Zeb Wells & Shawn Levy. Deadpool & Wolverine was released exclusively in theaters on July 26th.

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