Transformers: Age of Extinction Tie In Lets Uber Car Service Users Ride in an Autobot in Los Angeles

Users of the car service Uber in Los Angeles today can request a ride from Optimus Prime.

The one-week promotion kicked off in Dallas five days ago and was last in Phoenix on Thursday. Today in Los Angeles, members of the public can download the Uber app and set up a time to take a ride with one of the Autobots.

Fans in LA can download the Uber app and enter the code "TRANSFORMERS," then select the "AUTOBOTS" option to request a ride from 1:00 – 7:00 p.m. local time. The Autobots are extremely rare, so rides are limited and will be available on a first come, first served basis. Optimus Prime will take riders anywhere within 15 minutes of the request and the ride is free.

Fans outside of these cities can follow along on the Autobots journey by searching for the #UberTransformers hashtag on Twitter and Instagram and by following the "TRANSFORMERS" and Uber social accounts on Facebook and Twitter.

Transformers: Age of Extinction is the fourth film in director Michael Bay's global blockbuster franchise, stars Mark Wahlberg, Stanley Tucci, Kelsey Grammer, Nicola Peltz, Jack Reynor, Sophia Myles, Li Bingbing, Titus Welliver and T. J. Miller. Produced By Don Murphy & Tom DeSanto, Lorenzo Di Bonaventura and Ian Bryce. Based on Hasbro's long-running toy line. Written By Ehren Kruger. Directed By Michael Bay.

Transformers: Age of Extinction opens in theaters on June 27th, 2014.