Gillette Conducts Focus Group Testing On Razors With Avengers-Inspired Technology

Gillette is continuing its surreal cross-promotion campaign with Avengers: Age of Ultron by [...]

By Jamie Lovett

gilette avengers

Gillette is continuing its surreal cross-promotion campaign with Avengers: Age of Ultron by releasing a video a "focus group test" for their prototype Avengers-inspired razors.

Check out the video below to see the focus group discuss the Repulsor 1, Gilette Thunder, Gilette UltraStrike, and Gilette XL Gamma.

The blades are obviously inspired by the characters from Avengers: Age of Ultron – Iron Man, Thor, Captain America, and Hulk – now playing in theaters.

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