Readers of the Harry Potter series of fantasy novels have always had an interesting relationship to the material.
When the books started to gain worlwide popularity, the Internet had just exploded and many parents and educators held up J.K. Rowling's beloved boy wizard as the thing that kept their kids reading in spite of all the other entertainment options available. Bookstores continued to package deluxe versions of the series in slipcovers, and are now reissuing the stories in an illustrated edition, in order to continue bringing readers back into the store for more even years after the series has concluded.
And now, the Harry Potter readership is doing its best to make sure that reading the novels is a truly unique experience for those who come after them...with private notes and annotations, according to Uproxx.
The campaign is spearheaded by fansite MuggleNet, and encourages fans to tip notes into the pages of library and bookstore copies of the novels to give prospective new readers an idea of what the books mean to them. They're sharing their notes on the #PotterItForward hashtag.