Every year the major networks launch a ton of new shows, some which prove to be successful, while others fail. One new show that we've been keeping close tabs on is Marvel's Agents of S.H.I.E.L.D., which is a spinoff of sorts from The Avengers movie. Will the Agents of S.H.I.E.L.D. prove to be a hit or a flop?
According to a new study be NewMediaMetrics, it looks like Marvel's Agents of S.H.I.E.L.D. is sure to be a success. The brand-strategy and content-alignment company has released its annual Fall TV predictions via its 2013 LEAP TV Study, which includes its performance predictions for the 2013 fall TV season. For the past seven years, NMM has made these predictions with more than 80 percent accuracy by measuring consumers’ Emotional Attachment (EA) to show concepts – a nod to how the media industry should assess content with an evaluation at the front end of the production process.
The top 10 new shows that have the highest probability for success include: The Crazy Ones (CBS), The Michael J. Fox Show (NBC), Sleepy Hollow (Fox), Ironside (NBC), Hostages (CBS), Almost Human (Fox), The Blacklist (NBC), Agents of S.H.I.E.L.D. (ABC), Once Upon a Time in Wonderland (ABC), and Reign (CW).
In particular with Marvel's Agents of S.H.I.E.L.D., NMM provided Comicbook.com will a little more detail on the consumers with an emotional attachment to the show. The top 5 demos attached to Marvel's Agents of S.H.I.E.L.D include: 1. Hispanic/Latino/Latina who predominantly speaks Spanish (sample size is less than 30), 2. Males 25-34, 3. Hispanic/Latino/Latina who predominantly speaks English, 4. Males 18-34, and 5. Males 25-49.
Consumers with a high EA to Agents of S.H.I.E.L.D., also have a the highest EA to these new media platforms: 1. YouTube, 2. Netflix.com, 3. Hulu, 4. CBS.com, and 5. Discovery.com.