You might assume that Amazon would be the biggest beneficiary
Amazon and online retailers like it have been part of the reason physical retailers have struggled in recent years, but far from the only reason. Toys "R" Us struggled in recent years to adapt to that changing economy and focus, but according to
It turns out that Toys "R" Shoppers were much more likely than average toy shoppers to also have browsed for toys at Walmart and Target. That number is higher by double digits amongst Toys "R" Us shoppers as compared to the average toy consumer, and those customers are also more apt to shop at local retailers than something like Amazon.
That survey also revealed that those same Toys "R" Us shoppers were more than likely to also have purchased toys from Walmart and Target in the past year. That means without Toys "R" Us they are likely to just opt for Walmart and Target as opposed to going all online with their purchases.
Now, among everyone, Amazon was the most popular retailer for browsing and buying, which makes sense. Still, amongst those who shopped at Toys "R" Us in the last year, Walmart was actually rivaling Amazing for browsing and is the No. 1 retailer other than Toys "R" Us for buying toys.
Amazon will likely also receive a boost in toy and game sales, but this is a good sign for the other big two retailers.