It might have taken a little wait, but Rick and Morty has brought season five to fans at last. The big debuted went down on Adult Swim this past weekend, and fans were gifted with some charming events to hype up the episode. It turns out Wendy's took up a big role in promoting the animated hit, so Rick and Morty had to respond in kind. That is why the series ordered a whole ad for Wendy's and it shows our favorite characters on the run from the chain's breakfast combos because who knew sausage biscuits could hold grudges?
These villains really are none other than the living embodiments of Wendy's breakfast menu items, the Breakfast Baconator, Honey Chicken Biscuit and Frosty-ccino. In the previous Wendy's ads for Rick and Morty season 4, Rick and Morty were on the run from these living menu items, in an attempt to escape promoting them. Unfortunately, you can only run for so long before your pursuers catch up - as this Wendy's ad for Rick and Morty season 5 clearly demonstrates. When cornered in their own home, Rick and Morty have far less choice about how to escape their promotional obligations: Morty wants to submit and starts rattling off Wendy's breakfast menu items - only to have Rick remain obstinate about not giving in to intimidation and hocking the breakfast foods. Rick's ultimate solution? Give them Jerry.
Watch the new Rick and Morty season 5 Wendy's commercial:
This Wendy's ad for the Rick and Morty season 5 premiere is only the latest promotional ad the show has done with the fast-food restaurant chain. Wendy's previously announced a promotion where it's it would offer certain sodas done in a Rick and Morty theme; Mello Yello BerryJerrboree and MelloYello Portal Time Lemon Lime are now available for a limited time at participating Wendy's locations. In addition to new menu items, the Wendy's in Panorama City, Los Angeles, transformed its entire restaurant into a "Morty's" pop-up, which ran throughout the weekend leading up to the Ricky and Morty season 5 premiere.
Rick and Morty creators Justin Roiland and Dan Harmon are notoriously self-aware about how their trope-skewering series has become a mainstream hit. That means that Roiland and Harmon indeed have to find the balance between rebellious no-holds-barred commentary and doing things like a corporate ad campaign. Well, Rick and Morty has definitely found that balance, by making even a fast-food commercial feel like a welcome part of its universe.