Iron Man 2 Boosts ABC To Its Most-Watched Tuesday In 2 Months

The network premiere of Marvel's 'Iron Man 2' proved to be a big hit for ABC. 'Iron Man 2' powered [...]

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The network premiere of Marvel's "Iron Man 2" proved to be a big hit for ABC. "Iron Man 2" powered ABC to its most-watched Tuesday in 2 months and its top non-sports adult 18-49 performance since May. "Iron Man 2" aired opposite Fox's season premieres and NBC's unscripted originals ("MSQ"/"America's Got Talent" penultimate episode). ABC was up by double digits week to week in Total Viewers (+15% - 3.8 million vs. 3.3 million) and Adults 18-49 (+33% - 1.2/4 vs. 0.9/3). Of course, ABC offered an extended trailer for Thor: The Dark World and new promos for Agents of S.H.I.E.L.D. during Iron Man 2, which likely help to attract more viewers.

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