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Will Captain America: the Winter Soldier Help or Hurt Agents of S.H.I.E.L.D. Ratings?

With Captain America: The Winter Soldier tying into Marvel’s Agents of S.H.I.E.L.D. in a big […]
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With Captain America: The Winter Soldier tying into Marvel’s Agents of S.H.I.E.L.D. in a big way, there are more fans talking about the show this weekend than ever before.The discussion around Agents of S.H.I.E.L.D. for most of the season has been about whether it can sustain its big budget in the face of falling ratings, but with an uptick in quality and fan engagement over the last few episodes, and their social media promising no more reruns until the finale hits (apparently those breaks were becuase they needed to sync this week’s episode up with the U.S. release of The Winter Soldier), there’s more positive buzz around the show than ever before.We have to wonder, though — will it help the show, or hurt it, that there’s a perception that the show will spoil the movie, the movie will spoil the show and in order to get the full experience, you need to watch both?

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