Amazing Spider-Man Clip, TV Spot Hit the Web

With a July 3 release date, Sony’s The Amazing Spider-Man is releasing new footage and interviews nearly every day, building a fever pitch of anticipation for the superhero reboot. Yesterday was no exception, with not one but two such videos making their way online, giving fans a sense for what to expect from director Marc Webb’s decidedly different take on the Spider-Man mythology.With Sam Raimi’s movies out in special edition Blu Rays this week and a DVD of a scene floating around Wal-Mart, it’s hard to say what exactly we haven’t seen yet from Spidey…but there’s some suggestions of it here, that’s for sure.A thirty-second TV spot (below) plays up the relationships in the film–both with Gwen Stacy (he falls for her immediately and is encouraged by Aunt May and Uncle Ben to pursue her); and with his family. It also gives a wink and a nod to Spider-Man’s best-known tag line. “It’s my responsibility,” he tells Gwen of saving the day.Next, a clip from the film sees Spider-Man squaring off against The Lizard in the Manhattan sewers, surrounded by what look to be mutated rats. Could that shot of The Lizard opening a can of gas that we’ve seen in a number of ads actually be him drugging the water supply and/or the animals in the sewer to serve as  his minions, or at least a distraction for Spider-Man and the cops while he tries to do his thing?Fair warning on this one: it appears to be ripped off of TV or filmed from a cell phone camera. Quality is nowhere near broadcast quality, so if you want everything you see to be in HD, wait a while for this to hit the Web in a better-quality version.