Rovio has announced Angry Birds Transformers, a new edition of the hugely successful mobile game phenomenon based on Hasbro’s popular toy and cartoon franchise. In addition, Hasbro will be producing merchandise based on the game.
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“We’re really excited to combine the iconic Transformers universe with the quirky world of Angry Birds” said Blanca Juti, Chief Marketing Officer of Rovio. “This mash-up is going to appeal to those who grew up with the brand in the 80s, as well as fans of the brand today. People are going to love it!”
“Angry Birds Transformers provides fans worldwide with a fun, new story and characters, and innovative ways, like our TELEPODS platform, for consumers to engage with the brand” said John Frascotti, Chief Marketing Officer at Hasbro. “We collaborated with Rovio to create opportunities for kids and families to experience Autobirds and Deceptihogs across multiple formats and entertainment platforms, for a completely immersive branded experience.”
Telepods are Rovio’s entry into the toys-to-life genre. Telepods can be used to teleport an Angry Birds figure into a game as a playable character. Telepods were previously used in Angry Birds Star Wars II, which Rovio also collaborated with Hasbro on.
