As Marvel enters the second half of its 75th anniversary year, Gabriel promised big things to come from Avengers NOW!, AXIS, Death of Wolverine, and Spider-Verse, and went on to tease something special on the year’s very last day and the month to follow.
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“2014 is going to end with a colossal bang from the House of Ideas,” Gabriel said. “…And expect something HUGE coming in January that’s going to be so incendiary, it will alter the course of Marvel history! I should also mention we’ve got something special planned for New Year’s Eve, the final on-sale date of the year that’s going to be big for retailers and fans. Only two Marvel Comics are being released that day. One of which is Mark Waid’s new S.H.I.E.L.D. #1 complete with a S.H.I.E.L.D. party, Marvel 2015 Calendar and more. The other title? Well, just wait and see!”
“We’ll be offering exchangeability again this year on Avengers & X-Men: AXIS #1,” Gabriel said. “Any unsold copies of AXIS #1 can be exchanged next year for a special Final Issue Variant to the upcoming Avengers #44.”
Speaking of AXIS, Gabriel said that Marvel would be giving the event series a huge push in advertising, including a program on Marvel.com called “30 Days of AXIS,” teasing the series out with a new piece of content every day during the month leading up to the first issue’s release.
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Gabriel and Marvel hope that their push in advertising, social media programs, mainstream news coverage, and appearances on unexpected outlets will help bring in new readers, whether they be fans of the films and television shows, or the uninitiated.
“Proud to say we’ve also received some of our greatest exposure ever for our three Avengers NOW! titles (Thor, All-New Captain America, and Superior Iron Man). Our PR & Marketing team did a fabulous job and some of that buzz will undoubtedly spill over into Avengers & X-Men: AXIS. The Superior Iron Man and the All-New Captain America both play very large roles in Rick’s story.”
It sounds like there are big things coming from the House of Ideas in the tail end of 2014, and fans will undoubtedly be eager to watch it all unfold.