The Fantastic Four’s Michael B. Jordan Makes Directorial Debut With Axe

Michael B. Jordan, The Fantastic Four‘s Human Torch, has release his directorial debut, a video created in conjunction with AXE. The video unveils the source behind all temptation by going behind-the-scenes of the “AXE Temptation Lab,” where they have discovered the Temptation Gland.

“I thrive off collaboration and love having a hand in various aspects of a project, so directing was a natural extension of my career,” said Jordan. “Working with AXE to help them launch the Gold Temptation line and bring the ‘AXE Temptation Lab’ to life was a great opportunity to showcase my directing chops and have a little fun while I was at it.”

During the “AXE Summer of Temptation” guys and girls interacted with #TemptationTuesday and opened up about what truly tempts them. Feedback revealed 64 percent of people say the color red makes anything more tempting and, perhaps more interesting to ComicBook.com readers, 80 percent of TV and film viewers are tempted to read a spoiler alert before watching the corresponding episode or movie. Findings such as these served as the inspiration behind the Temptation Lab video and scenarios depicted in the content.

Check out Jordan’s video below:

The “AXE Summer of Temptation” was launched in conjunction with the brand’s first flanker fragrance, AXE Gold Temptation. As part of the Temptation Line, AXE Gold Temptation is based off of the successful core formulation of the brand’s top selling global fragrance, AXE Dark Temptation.