There’s been a great deal of discussion about the potential for box office performance of Guillermo del Toro’s Pacific Rim, the latest big-budget bonanza from Warner Bros. and Man of Steel financiers Legendary Pictures.From its ostensibly-poor tracking numbers to its public perception problem (it’s rarely good when your film is repeatedly compared to Transformers), the film seems to be having trouble connecting with non-fanboys in spite of the fact that it took Comic-Con by storm last year and has what seems like a self-evidently fun premise: giant monsters and giant robots whaling on each other.And as with every film whose box office performance we keep a keen eye on, the question becomes: why do we care? Unless we’ve got stock in Warner or Legendary, what does it matter whether this movie makes money?There are actually a few reasons, insofar as Pacific Rim is concerned…
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There’s been a great deal of discussion about the potential for box office performance of […]