Valiant Sponsoring Pokemon Go Lures In Comic Shops

Valiant Entertainment today announced a partnership with American comic book retailers for a Pokémon Go sponsorship program designed to “lure” potential new readers into comic stores. Beginning today, Valiant Comics will drop Pokémon Go lures at specially designated comic book stores across the United States.

Valiant is hoping that Pokemon trainers visiting participating comic book stores will look up from their phones long enough to check out some fo their current line of comics, which includes Faith, Bloodshot Reborn, X-O Manowar, Divinity, Ninjak, and more. Valiant encourages players to keep an eye on their official Twitter account (@ValiantComics) this week as Valiant rolls for more information about the Pokémon Go lure rollout.

Participating stores are:

Bulletproof Comics
4506 Fort Hamilton Pkwy, Brooklyn, NY 11219

Carmine Street Comics
34 Carmine St, New York, NY 10014

Comickaze Comics Books and More
Madison Square Shopping Center
5517 Clairemont Mesa Blvd, San Diego, CA 92117

Collector’s Paradise
7131 Winnetka Ave, Winnetka, CA 91306

Forbidden Planet
832 Broadway, New York, NY 10003

Hi De Ho Comics
1431 Lincoln Blvd, Santa Monica, CA 90401

Level Up Entertainment
Hamilton Mall, 4403 E Black Horse Pike, Mays Landing, NJ 08330

Meltdown Comics & Collectibles
7522 Sunset Blvd, Los Angeles, CA 90046

Midtown Comics Downtown
64 Fulton St, New York, NY 10038

Midtown Comics Grand Central
459 Lexington Ave, New York, NY 10017

Midtown Comics Time Square
200 W 40th St, New York, NY 10018

Valiant Comics dominated this year’s Harvey Awards nominations, earning a record-setting 50 nominations. Yesterday, the publisher announced that presumptive Democratic Party presidential nominee Hillary Clinton will be guest-starring in an upcoming issue of Faith.