Warner Bros. Consumer Products and DC Entertainment are partnering with Party City to produce a new line of party supplies branded with Warner Bros. and DC Entertainment characters, including Superman, Batman and Scooby-Doo.
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“We are thrilled to team up with Party City, a renowned party supplier, to offer fans of all ages the chance to celebrate with their favorite characters,” said Karen McTier, executive vice president of Domestic Licensing and Worldwide Marketing at Warner Bros. Consumer Products. “Leveraging WBCP’s vast portfolio of entertainment properties, the new line is sure to make any party as memorable as the characters that inspire them.”
Party City locations will begin hosting “party zones” that spotlight particular characters and properties, including a Batman party zone in in July and a Scooby Doo party zone in August.
There will also be balloons featuring Batman and Superman, Looney Tunes, Scooby-Doo, Godzilla, Tom and Jerry, Harry Potter and The Wizard of Oz.
“Amscan is delighted to offer Warner Bros.’ evergreen brands such as Batman and Scooby-Doo to the party industry,” said Jim Harrison, CEO, Amscan. “In addition, we look forward to partnering with Warner Bros. Consumer Products to capitalize on their extensive content, including feature film tent pole events, to drive additional revenue and share in the marketplace.”
