Warren Ellis and Mike Allred are teaming up to reveal the secret origin of Bacardí rum in a new graphic novel titled The Spirit of Bacardí.
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Bacardí’s 150-year history recounts the family and brand’s trials and tribulations, from its beginnings in Cuba, which include earthquakes, fire, revolution, prohibition, and exile.
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“Working on this project gave me the chance to bring to life a time and a place I’ve never worked with before – Cuba in the late nineteenth century,” said Michael Allred.
Warren Ellis added, “Storytelling requires great characters, and in Emilio Bacardí we have exactly that. Emilio was a patriot, passionate about his homeland of Cuba. My focus was to bring his drive and determination to life.”
This project follows the launch of the “Bacardí Untameable Since 1862” global ad comapign, which encourages consumers to embrace life and live boldly to showcase their own “Irrepressible Spirit.”
The Spirit of Bacardí will be available as a digital download from BACARDI.COM/SPIRITOFBACARDI on August 6th 2014.
