Marvel is in something of a rut right now. The Ultimate Universe was the biggest thing in comics in 2023, but DC was hot on the publisher’s tail, and the 2024 one-two punch of the DC All-In publishing initiative and the Absolute Universe destroyed that. Add in the underperforming X-Men line, no one caring about the Avengers, Spider-Man languishing (despite The Amazing Spider-Man finally being pretty good), the latest volume of Daredevil getting panned by everyone and then cancelled, and the rest of the publisher’s output not impressing enough people (besides Zdarksy’s Captain America and Immortal/Mortal Thor), and it’s a dark time for the bestselling superhero publisher.
Videos by ComicBook.com
Marvel is in a bad place, and rumors have been circulating that a familiar name may be returning to the publisher: Brian Michael Bendis. Bendis was responsible for Marvel becoming an unassailable titan in the ’00s, and was beloved by fans for years. He left the company in 2018, working for DC before going to the indies. The writer could be a game-changer for Marvel in 2026, but there’s no real reason he should come back. In fact, he almost certainly shouldn’t, for several important reasons.
Brian Michael Bendis Is Overrated
Bendis started getting attention at Image in the late ’90s with his crime book Torso, based on a real-life Elliot Ness case. He’d end up writing Sam and Twitch for Todd McFarlane and would start getting work at Marvel. In the year 2000, he was given The Ultimate Spider-Man, and that, combined with runs on Daredevil and Elektra, made him a superstar. Soon, he was writing the Avengers and became Marvel’s go-to guy for just about everything, writing the first event of the Marvel event cycle, Secret War, as well as House of M and Secret Invasion. He wrote the Avengers for seven years, the X-Men for three years, and then bummed around the Marvel Universe until 2018.
Many look at Marvel in the ’00s as awesome, but I believe it’s an overrated era. And frankly, Bendis is a big part of that. His overly wordy style did a great job of setting up drama, but his approach to action is far less accomplished. Hate the drawn-out nature of modern stories? That’s Bendis. No matter how acclaimed it might be, House of M was boring, and so was the vast majority of his Avengers run: stories that should have been three or four issues stretched to six to eight. The less said about his X-Men, the better, and his last couple of years at Marvel were a huge failure, with him writing the maligned Civil War II, which ruined Captain Marvel.
One of the most annoying issues for me is Bendis’ tendency to not use the character’s individual voices that had been built up by creators over the decades. Let me list the characters he was able to write correctly: Spider-Man, Daredevil, Captain America, Wolverine, Luke Cage, and I guess Spider-Woman. Every other Bendis character was basically just Spider-Man (you could probably count Jessica Jones, but he created her, so that doesn’t count to me). If you hate the Marvel Cinematic Universe’s quippy sense of humor, thank Bendis.
All of that is before we even get to his DC run, where he wrote a few good books, with most of his work at the publisher not landing. Ironically, in my opinion, he was actually a better superhero writer at DC than Marvel, but that’s not saying much. Marvel fans had started getting tired of Bendis during his X-Men run, and only got worse as things went on. Bendis did some great stuff at the House of Ideas — Daredevil, The Ultimate Spider-Man, his work on Miles Morales, Dark Avengers — but he’s not the one that is going to fix the tailspin in quality that Marvel is currently in.
Marvel Needs New Blood, Not the Past
Marvel has a lot of problems right now, but the biggest is their hindbound attitudes. Their editorial is run by the same people that have been running things since the ’00s. Names like Brevoort, Lowe, and Cebulski aren’t exactly favorites of fans. The publisher needs something, but they don’t need yet another person from the ’00s. If the company wants to get some heat back — NYCC was a failure for them, with DC running the show — they need to move forward, not backward.
Brian Michael Bendis hasn’t been a superstar in a long time. He’s a great crime writer, but he was pushed into a place where he wasn’t very good, and while a lot of fans liked him, a lot of his work and writing style is now mocked by fans. Marvel has depended too much on inertia and fans buying by rote. Bendis might do numbers on a Daredevil comic, but he’s not going to be the killer application that makes the company hot again.
What do you think of Bendis returning to Marvel? Leave a comment in the comment section below and join the conversation on the ComicBook Forums!
Most Viewed
-
Image courtesy of Lucasfilm. -
Image Courtesy of Paramount Pictures -
Image courtesy of Atari -
Courtesy of Pathea Games -
Image Courtesy of Bones Film/Passione
