The Penguin & All Along Prove Superhero Franchises Are Driven By Actors, Not IP

It’s wild looking at the fall 2024 television season and seeing both Marvel and DC shows getting acclaim as they enter their respective back halves. HBO’s The Penguin is getting phrases like “best of the year,” and “Emmy contender” thrown around; meanwhile, Agatha All Along is the dark horse breakout that many Marvel Cinematic Universe fans are pleasantly surprised to be enjoying so much. As the discourse about both series flows, there is one thing that is true about both of them, collectively: they are performance-driven shows, built on two very talented lead actors.

And with their respective levels of success and/or acclaim, Agatha All Along and The Penguin are proving that some new-age theories about entertainment are dead wrong, and the old ways are still true: franchises are built primarily on star power, not necessarily just the power of IP.

Let’s just step back and look at this: The Penguin and Agatha All Along were initially met with overwhelming skepticism. The question of why either show needs to exist was asked often and repeatedly, with the only real answer being the strength of the performances of Colin Farrell as Oz Cobb/Penguin in The Batman, and Kathryn Hahn as Agatha Harkness in WandaVision. That didn’t seem like enough to justify spinoff series for two minor characters – but both Penguin and Agatha have been wise to take those central performances as foundations, and build on them with entire ensembles of acting talent.

Penguin is giving Sofia Falcone actress Cristin Milioti the breakout she’s long deserved, and all but locking her for the Emmys next year; it’s also earning praise for Rhenzy Feliz, a young actor who has been trying to break through in projects like Marvel’s Runaways. Agatha All Along is both reminding fans that Aubrey Plaza is a top-tier talent while breaking in new Marvel franchise talent like actor Joe Locke – who is just now breaking out with the reveal that he’s Scarlet Witch’s son Billy Maximoff, the magical Young Avenger known as Wiccan. Those standout supporting actors are also bolstered by many talented veteran actors, with a list that includes the likes of Clancy Brown, Shohreh Aghdashloo, Mark Strong, and Michael Kelly for Penguin, and Debra Jo Rupp, Patti LuPone, Sasheer Zamata and Ali Ahn for Agatha All Along.

The buzz on both shows makes it undeniable that the individual performances and character interactions are taking precedence over any in-universe ties, crossovers, or cameos. Now granted: by the time Penguin and Agatha both come to an end, one or both shows may get the biggest signal boost from some kind of late-game crossover or game-changing reveal for the franchise. Yet it feels like Penguin showrunner Lauren LeFranc and Agtha All Along showrunner Jac Schaeffer (no dots to connect there…) are much more interested in focusing on complex and layered characters, created by actors who have the talent to deliver on them.

Marvel Studios and DC Studios are hopefully taking note that the old star-driven franchise model isn’t yet as dead as many declared it to be. Loyalty to an actor and their performance as a character will get audiences to engage with even the most unlikely IP concepts. Farrell and Hahn’s now-proven ability to go from supporting roles to carrying shows also proves that no casting should be taken frivolously, as any breakout performance is potentially a new spinoff project of some kind. For the actors, it should be well-earned validation (and future leverage) that the craft is still a valuable commodity.

The Penguin airs Sunday nights on HBO and streams on Max. Agatha All Along streams on Disney+.