The companies announced a partnership today that will see a number of programs from the hit anime network streaming in a row in a full blown marathon, running from July 27th through August 1st, starting at 3:30 PM PDT on the Twitch Presents channel.
Although the full schedule won't be revealed until later this week, we do know the festival will include a number of noteworthy series, including Yuri On Ice, Mob Psycho 100, Miss Kobayashi's Dragon Maid and Rokka: Braves of the Six Flowers, amongst many others. It will spread across 15 different anime series in all, piquing the interest of fans of said series – and getting a few new ones within the Twitch community as well.
In addition, as part of the celebration for the marathon, Twitch will be offering a series of exclusive emotes themed after some of the featured series, which can be accessed through the TwitchPresents channel once people subscribe to it.
"Anime content on Twitch always sparks a lot of positive feedback from our community given how gaming and anime culture have borrowed a lot from each other," said Annie Berrones, Director of Emerging Content Marketing at Twitch. "By partnering with Crunchyroll for our first ever anime marathon and featuring more than 15 different series over the course of five days, we will be able to tap into this passion of our community in a much more robust fashion than ever before."
"Crunchyroll and Twitch bring together passionate fan bases unlike any other in our respective communities — so this first-ever anime marathon is the perfect partnership for Twitch and Crunchyroll fans alike," said Kun Gao, Co-Founder and General Manager of Crunchyroll. "We're bringing two powerful fandoms together around our shared passions, and we look forward to introducing new viewers to some of our favorite anime series starting next weekend."
With that, Twitch continues to expand with a number of great programs, including promotions that have included Bob Ross Presents, Mister Rogers' Neighborhood and Mystery Science Theater 3000.