With no PlayStation conference, all eyes were on Xbox this E3 to capitalize on its missing rival and put the show on its back. Unfortunately, it didn’t really achieve this. Xbox had a strong media showcase, but it played things safe and held back its full next-gen plans for presumably next E3. That said, despite a somewhat underwhelming conference, Xbox still posted record-breaking E3 numbers, according to Phil Spencer.
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More specifically, according to the Xbox head honcho, Xbox generated record social traffic during the week, record stage presentation views, and 2x more people tuned into Inside Xbox for a deeper look at games and Scarlett.
Just looked at the #s, thanks to fans who made 2019 a great E3 for Xbox. Record social traffic during the week, record views of briefing, 2x the number of fans watching Inside Xbox, 1000s of people at the MS Theater to watch briefing and play games. You all made #E32019 great. https://t.co/dV2165bFFO
— Phil Spencer (@XboxP3) June 20, 2019
While many believe Nintendo won E3 this year, clearly Xbox had a strong showing. It didn’t put on the most exciting show, but it benefited from the lack of PlayStation and had one of its best E3s in awhile, from a numbers perspective at least.
As you would expect, the Xbox faithful were quick to congratulate Spencer and his team, but there was also some criticism thrown in as well:
Xbox forever, phil boss forever 💚
— Empa90s (@ArtaxyAtreyu) June 20, 2019
All good, but still work to do. Some constructive criticism: Less CGI & more gameplay, 60 games is cool but a lot gets lost in the shuffle (more != better). Hardcore still waiting on some AAA teases (not halo/gears can’t wait to play those tho). Hope you take the feedback.
— InRodWeTrust (@rodtholomeow) June 20, 2019
It was awesome because of the effort put in by you and the Xbox team. Fanfest is a huge thing for any fan and then to be at E3 or watch E3 online… amazing.
— Carlo (Clownz) World’s first xCloud SuperFan (@Italianclownz) June 20, 2019
You’ve def turned the brand in the right direction. Keep it up Phil!
— Terry (@kingjabronie) June 20, 2019
Thank you Phil, you helped making true the dreams of millions worldwide with Banjo and Kazooie in Smash. Really looking forward to your next move #JumpIn
— AFL (@AdriaOfficial) June 20, 2019
As always, feel free to leave a comment with your thoughts or, alternatively, hit me up on Twitter @Tyler_Fischer_ and let me know over there. How did Xbox do this year?
