Burger King: Class-Action Lawsuit Suggests Vegan Impossible Burgers Are Contaminated by Meat

burger king impossible whopper
(Photo: Drew Angerer/Getty Images)

Burger King has made a massive marketing push with plant-based Impossible Whoppers, pointing out the fact it's one of the fast-food world's first meat-free options. One vegan Burger King customer doesn't see it as such, however, and has since filed suit against the Miami-based chain. Filed Monday, vegan Phillip Williams has filed a lawsuit claiming the Impossible Whoppers are "coated in meat by-products" due to the patties being grilled on the same equipment as Burger King's other meat-based products.

“Plaintiff had been duped by Burger King’s deceptive practices into eating a meat-free Whopper Patty that was in fact covered in meat by-products,” the lawsuit says. It was filed in a Miami court early Monday.

As such, Williams is seeking damages for anyone who's purchased an Impossible Whopper to date, plus a judgment forcing Burger King to flame-grill the vegan items on a completely separate piece of equipment, dedicated solely to vegan products. Burger King's website currently promotes the item as "100% Whopper, 0% Beef," and says it's the perfect item "for guests looking for a meat-free option." The website also notes a non-broiler cooking method is available upon request.

Impossible Products, the start-up that helped Burger King engineer the product, previously claimed the product was never intended to be a completely vegan product. At one point, an Impossible executive pointed out the fact consumers could get a strictly vegan option upon request. "For people who are strictly vegan, there is a microwave prep procedure that they're welcome to ask for in any store," Impossible Foods' sales exec Dana Worth recently said in an interview.

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Photo by Drew Angerer/Getty Images