Heading towards some of the most exciting football games of the season, fans will likely be grabbing for their favorite flavor of Cheez-It to snack on during the games, with the brand offering a unique and all-new way to immerse themselves in the delicious snack. With both the Cheez-It Bowl and Cheez-It Citrus Bowl just over the horizon, the company has unveiled that both select fans and players will have the chance to spend the night in a themed hotel room sporting wall-to-wall decorations honoring the beloved snack. You can head to the official Cheez-It site for complete rules on the sweepstakes.
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“For years we’ve created absurdly satisfying game day experiences for fans, but this year we’re bringing the over-the-top excitement only Cheez-It can give directly to players,” Erin Storm, brand senior director for Cheez-It, shared in a statement. “By offering the cheeziest players the full Cheez-It experience via our first-ever NIL deal, we hope to take team spirit to the next level and give them a one-of-a-kind stay before a one-of-a-kind matchup.”
Per press release, “Cheez-It, the cheeziest sponsor of college football with four years of Cheez-It Bowl action and the title partner of the new Cheez-It Citrus Bowl, is giving football players and fans even more reasons to wake up ‘Feelin the Cheeziest.’ This year, the brand is creating exclusive Cheez-It ‘Feelin’ the Cheeziest’ Hotel Rooms: four hotel rooms at the official team hotels that look and feel straight out of a Cheez-It box.
“Cheez-It aims to ink its first-ever name, image, and likeness (NIL) deals with four of the most absurdly cheezy Cheez-It Bowl and Cheez-It Citrus Bowl players having the chance to check-in to hotel rooms the night before their respective showdowns to wake up ‘Feelin’ the Cheeziest’ — next-level excitement and waking up amped up for an epic game day. The selected ACC and Big 12 (Cheez-It Bowl) and SEC and Big Ten (Cheez-It Citrus Bowl) conference athletes will spend the night in decked-out hotel rooms with Cheez-It box bedside table lamps, Cheez-It orange and yellow mood lighting, and unbe-cheez-able plush pillows for the cheeziest sleep of their dreams.
“In true Cheez-It fashion, the absurdly satisfying action does not stop there! Select lucky fans will have the chance to spend the night before the 2022 Cheez-It Bowl at Camping World Stadium, and then watch the game from the Cheez-It ‘Feelin’ the Cheeziest’ On-Field Suites. These absurdly cheezy hotel room replicas, positioned in the endzone at Camping World Stadium, deliver everything fans need to take their cheering to champion levels with Cheez-It sofas, blankets, pillows, and — that’s right — a luxurious Cheez-It bed. Fans who attend the official Cheez-It Bowl pep rallies on December 28th at Pointe Orlando will have a chance to win.”
“We are excited to offer select fans the once-in-a-lifetime opportunity to spend the night in Camping World Stadium before game day, a place that has hosted so many meaningful Cheez-It moments,” Storm added. “Lucky fans will experience the Cheez-It Bowl magic from the moment they wake up – ensuring they’re ready to bring next-level game day energy right from the endzone.”
The 2022 Cheez-It Bowl kicks off on December 29th at 5:30 p.m. ET on ESPN and the newly named 2023 Cheez-It Citrus Bowl kicks off on January 2, 2023 at 1 p.m. ET on ABC.
Would you like to stay in one of these hotel rooms? Let us know in the comments!
