Jerry Seinfeld has officially turned to a life of modeling. Nearly 25 years after his self-titled sitcom wrapped up its illustrious run, the comedian has become the fast of Kith. Tuesday, the high-end clothier unveiled its fall collection; lo and behold, Seinfeld stepped to the plate to model most of the company’s new items. As you might expect, the internet is torn on the situation. So much so, Seinfeld became a worldwide trending topic.
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Founded by Ronnie Fieg, Kith—as most major brands do—has partnered with some heavweights in the past few years. In 2017, Lebron James became the face of the company as the parties worked on a clothing collaborating together.
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