While Spider-Man: Homecoming was very much a standalone film telling the origin story of Peter Parker evolving from high school student to super hero, the film proved to have some major impact and ties to the larger Marvel Cinematic Universe.
One of the biggest developments for the larger world was the selling of Avengers Tower. The New York City headquarters which was once Stark Tower was completely cleared out of Avengers and Stark belongings as someone else was primed to move into the space. As fans who saw the movie now know (which was $117 million worth of fans at the box office), the move out day from Avengers Tower became a major storyline for Spider-Man: Homecoming as Adrian Toomes and his underground criminals looked to hijack all of Tony Stark's property, especially that which was acquired by the Damage Control unit.
Of course, Spider-Man would end up shutting down Toomes' operation during a beachfront battle with the Vulture but the equipment was left spilled out for Stark's people to come collect. This isn't what is most important about the story going forward, though.
The big question following Spider-Man: Homecoming is "Who bought Avengers Tower?"
Certainly, someone with a large amount of wealth and power shelled out major cash to obtain the iconic symbol of the New York skyline within the Marvel Cinematic Universe and with a number of corporations and businesses currently waiting for introduction who are major players in Spider-Man stories, there are a couple of likely possibilities...
One iconic building missing from the New York City skyline in the Marvel Cinematic Universe is the Oscorp Building.
Norman Osborn and his family are key players in Peter Parker's life, especially when he has fully embraced the heroic role of Spider-Man. While Spider-Man: Homecoming has not yet introduced the head of the Osborn family (who goes on to become the Green Goblin), there are other characters within the Osborn clan which were also left out of Parker's early days in the Marvel Cinematic Universe.
For example, Harry Osborn is one of Peter's best friends and the conflict with the Osborn family ends up turning them against one another in several stories as the character who was once played by James Franco becomes the second incarnation of the Green Goblin, swearing revenge upon his once-best friend as justice for his fallen father.
The Oscorp Building was almost incorporated in 2012's The Avengers film largely which took place in New York City, however the negotiations between Sony Pictures and Marvel Studios had not reached an agreeable point in time for the film's release.
The alternative option for buyer of Avengers Tower is the Daily Bugle.
The media outlet becomes Peter Parker's job, as he is often able to provide pictures of Spider-Man for his fan-favorite character of a boss J. Jonah Jameson. The character was portrayed in iconic fashion by J.K. Simmons in the original Spider-Man trilogy and will inevitably be recast for the Marvel Cinematic Universe's reboot of the wallcrawler.
Director Jon Watts hinted at The Daily Bugle being behind the purchase of Avengers Tower during in an interview with ComicBook.com where he was asked if Oscorp would be branding the building, saying, "Or maybe the Daily Bugle."
As for whether or not J. Jonah Jameson, Norman Osborn, and other key characters in Peter Parker's life exist in the Marvel Cinematic Universe and where they were in Homecoming, Watts simply says, "I mean, it's a dense world."
Of all the possible names to take over Avengers Tower, this third option is the least likely due to legal rights outside of the Marvel Cinematic Universe as certain names and characters are licensed to studios uninvolved with the Marvel Cinematic Universe. However, the possibility of Avengers Tower becoming the Baxter Building is not entirely impossible.
Spider-Man is a character which Marvel licensed to Sony Pictures. In order for the character to appear in the Marvel Cinematic Universe, the studio had to come to an agreement with Marvel Studios/Disney. In order for the Fantastic Four and the Baxter Building which is a staple of their stories to become a part of the Marvel Cinematic Universe to be introduced to the Marvel Cinematic Universe, 20th Century Fox and Marvel Studios/Disney would have to strike a similar deal.
However, as Jon Watts points out, the Fantastic Four are one of the first groups Spider-Man considers working with in the comics. "One of the first things he tries to do is go and join the Fantastic Four, in the comics," Watts said. "And he doesn't do it because they don't pay."
With the most recent Fantastic Four movie being despised by fans following a lackluster effort in the previous franchise, it's not outside of the realm of possibilities for 20th Century Fox to consider partnering with Marvel Studios for a joint venture with the characters. Marvel Studios president Kevin Feige has recently ruled out such conversations, however.
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A young Peter Parker/Spider-Man (Tom Holland), who made his sensational debut in Captain America: Civil War, begins to navigate his newfound identity as the web-slinging super hero in Spider-Man: Homecoming. Thrilled by his experience with the Avengers, Peter returns home, where he lives with his Aunt May (Marisa Tomei), under the watchful eye of his new mentor Tony Stark (Robert Downey, Jr.). Peter tries to fall back into his normal daily routine – distracted by thoughts of proving himself to be more than just your friendly neighborhood Spider-Man – but when the Vulture (Michael Keaton) emerges as a new villain, everything that Peter holds most important will be threatened.
The cast includes Tom Holland, Michael Keaton, Zendaya, Donald Glover, Jacob Batalon, Laura Harrier, Tony Revolori, Tyne Daly, Bokeem Woodbine, with Marisa Tomei, and Robert Downey Jr. It also includes Jon Favreau, Martin Starr, Kenneth Choi, Michael Mando, Selenis Leyva, Isabella Amara, Jorge Lendeborg, Jr., JJ Totah, and Hannibal Buress.
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