With the heavy holiday focus on yesterday's trailer for Marvel's Hawkeye series on Disney+, it was inevitable that fans would look back on Iron Man 3, the Shane Black-directed finale of ol' Shellhead's solo series, which took place at Christmastime and Marvel has declared a Christmas movie itself. The holiday aesthetic was arguably even more present in the Hawkeye trailer, where it seems to be a key part of the narrative, rather than just a stylistic choice by the filmmaker (Iron Man 3 director Shane Black often uses the holidays as a setting in his movies).
That makes sense, in a way. Hawkeye is debuting in late November and dropping weekly, whereas Iron Man 3 actually came out in May, and was on DVD in time for Christmas.
Iron Man 3 remains a divisive Marvel movie, argued by some to be one of the very best and some to be among the worst. That is not particularly surprising, given that Black took a big swing, and that there are elements of it (including the Christmas part) that are pretty specific to Black, rather than fitting completely into the Marvel Studios house style.
The result? Yesterday, Iron Man 3 was trending on Twitter for a while following the release of the Hawkeye trailer. Check out some of our favorite responses from fans below.
Disney+ and Marvel Studios invite you on an unexpected holiday getaway with Hawkeye, a new series set in post-blip New York City. Former Avenger Clint Barton has a seemingly simple mission: get back to his family for Christmas. Possible? Maybe with the help of Kate Bishop, a 22-year-old archer with dreams of becoming a Super Hero. The two are forced to work together when a presence from Barton's past threatens to derail far more than the festive spirit.
Starring Jeremy Renner as Clint Barton/Hawkeye and Hailee Steinfeld as Kate Bishop, "Hawkeye" also features Vera Farmiga, Fra Fee, Tony Dalton, Zahn McClarnon, Brian d'Arcy James and newcomer Alaqua Cox as Maya Lopez. Helmed by Rhys Thomas and directing duo Bert and Bertie, "Hawkeye" debuts exclusively on Disney+ on November 24, 2021.
Not an unreasonable request...
oh no Hawkeye is another bloody Xmas show
they’d better at least have a menorah somewhere like Iron Man 3 did…— Yaakov - יעקב (@yaakov_h) September 13, 2021
Hawkeye is an upcoming Marvel story set during the Christmas period where an established hero distances himself from his family and takes a young protégé under his wing ... and people are comparing it to Die Hard?!
Iron Man 3 is RIGHT THERE, people... pic.twitter.com/kzXwirdBVR— Thomas Murch (@ThomasJohnMurch) September 13, 2021
Hawkeye joining the ranks of Batman Returns, Iron Man 3 and Shazam!
There's something really magical superheroes in a Christmas setting. It's gonna be a banger fellas! pic.twitter.com/E6CpNsuboh— Paul Cag (@ThePaulCag) September 13, 2021
Hopefully #Hawkeye will lean more into its Christmas setting than Iron Man 3 did.— PhantomHarley (@phantom_harley) September 13, 2021
A more comprehensive listing
Every superheroes movies and TV series from DC to Marvel are all set on Christmas like Iron Man 3, Deadpool, Shazam!, Hawkeye, and Spider-Man: No Way Home pic.twitter.com/1iTAEwNezA— David (@David54493029) September 13, 2021
You agree with this ranking?
tired: Die Hard is a Christmas movie— (((Russell Crock))) (@RussellCrock) September 13, 2021
wired: Hawkeye is a Christmas series
inspired: Iron Man 3 is a Christmas movie
Chasing the market
The MCU is reeeaaallly going after that Christmas tradition market with Spider-Man: No Way Home, Hawkeye, and Iron Man 3
They throw enough darts at the board they might one day hit that holiday-classic bullseye ala Die Hard or that one Ted Lasso episode
Watch Klaus.— Andrew Eisenman (@AndrewJEisenman) September 13, 2021
One of a kind
Hawkeye may be Christmas themed and timed...
But ain't no one is gonna do it like Iron Man 3 did.— Nikki✪⎊ ❤🔥Shang-Chi era❤🔥 (@barnesmalec) September 13, 2021
Run, Hawkeye, Run
iron man 3 walked so that hawkeye could run— cam SHANG CHI !! (@Iouistmarvel) September 14, 2021