It's no secret that the movies in the John Wick franchise are far from romantic comedies, but that's not stopping the marketing team at Summit Entertainment from implementing a new campaign surrounding Valentine's Day. Members of the John Wick text club received a link earlier this afternoon to a website where they can customize Wick-themed cards to send their loved ones.
All in all, there were seven different cards released with stills from John Wick: Chapter 3 - Parabellum — each with a different phrase. From the "We make a great team" card, which features franchise star Keanu Reeves and Halle Berry, to "You're my ride or die — which features Reeves riding a horse — there are more than enough choices to choose from. To view the entire selection of cards, visit Valentine.JohnWick.Movie.
"Before you prepare for war," the text read. "Take a moment to tell your loved ones they're on your mind."
Just last week, the text service teased fans of upcoming news, but it's unclear if these cards are all that text meant or not. The third entry the John Wick franchise is on tap to be brand's biggest movie yet, and director Chad Stahelski already has his eyes set on future Wick properties.
According to Stahelski, he and Reeves have plenty of ideas for additional movies. He insists they'll film more movies should fans continue responding well to the films.
“I enjoy making these movies because there’s no limit,” says Stahelski. “We create our own mythology, and we have a studio that both
So far, John Wick: Chapter 2 is the highest-grossing film in the franchise, having made over $171 million at the worldwide box office as its predecessor walked away with just $88 million. Since the franchise has since gained a cult following, the third flick will more than likely find itself atop the box office rankings for the franchise.
Are you looking forward to John Wick: Chapter 3? Let us know your thoughts in the comments below!
John Wick: Chapter 3 - Parabellum speeds into theaters on May 17th.