Marvel Comics Launches All-New Marvel AR App

Previously announced at SXSW, Marvel Comics has released a major update for the Marvel AR App. The [...]

By Jamie Lovett - April 25, 2014 02:02 pm EDT

Previously announced at SXSW, Marvel Comics has released a major update for the Marvel AR App. The "All-New" Marvel AR App can be downloaded or updated via the iTunes or Google Play. Next week's Amazing Spider-Man #1 will feature AR compatibility. Pointing the AR app at a copy of the issue will bring the comic to life with all-new 3D animation of a web-slinging Spider-Man. The Marvel AR app joins the All-New Marvel NOW! initiative with a new look and new features. The upgraded Marvel AR app delivers better performance and new AR content for upcoming Marvel titles such as video recaps, character bios, creator commentaries, and more available through iOS or Android devices. Marvel's new AR App will provide new content such as exclusive interviews, 3D animation, and increased regular content across books, such as the returning series "Marvel Science" and videos from the creators. John Cerilli, VP, Content & Programming Digital Media says, "After two years and nearly 1,500 executions, Marvel AR is taking a giant leap forward. It's better functioning, faster playing and is going to set a whole new standard of how we read and interact with our print comics!" The Marvel AR app is available now in iTunes and in Google Play.

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