Star Wars: The Force Awakens has shattered a record which, this time, may actually come as a surprise considering it still hasn't even been released.
Now, Fandango is reporting that Star Wars: The Force Awakens has broken it's all-time ticket sales record for any movie during its entire theatrical run. The first screenings of Episode VII don't start until tonight.
“The Force Awakens is a genuine cultural phenomenon,” said Fandango President Paul Yanover in a statement. “The extraordinary ticketing demand is truly unprecedented. It is Fandango’s top-selling movie of all time, even before it has even hit theater screens. It’s great to see that all fans can enjoy the ‘Star Wars’ experience, as our theater partners continue to add new screens and new showtimes every day.”
“We are obviously very encouraged by the record-breaking presales for Star Wars: The Force Awakens,’” added Dave Hollis, Disney’s EVP of theatrical distribution, “but there are literally millions of tickets available for this weekend, and exhibitors have a lot of flexibility in terms of capacity and increasing the number of shows based on demand.”
Star Wars: The Force Awakens soars into theaters tonight at 7 PM.