The official website for the U.S. Luge Team has posted the picture at right, with the team showing off their X-O Manowar-themed uniforms designed by Shadowman artist Patrick Zircher.
The uniforms will be making their sporting debut at the International Luge Federation Viessmann World Cup, which kicks off this weekend in Austria.
“There’s always a psychological component of looking good and feeling fast, and I think the sponsorship’s going to help the team in a couple of ways,” said Gordy Sheer, a former medalist in the sport currently working for the team as marketing director. “They’ll look good and they’ll feel fast but also Valiant is helping the team with financial support. We’re a small sport and every bit of help we get is absolutely meaningful and directly impacts our ability to perform.”