Build-A-Bear Workshop Unveils ‘Star Wars: The Last Jedi’ Rey Bear

Force Friday II is already in full swing, and Build-A-Bear Workshop is kicking things off with a new release from Star Wars: The Last Jedi.

The first offering in Build-A-Bear Workshop’s The Last Jedi line features the Jedi-in-training Rey, and it will include her new costume for the anticipated film sewn right on. The 16-inch Rey Bear will also have access to her film hairstyle and a blue lightsaber, but those are not included in the standard version.

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Both items are available starting today in the U.S, U.K, and Canada, both online and at retail stores. Rey Bear retails for $35 and Rey’s Lightsaber retails for $12.

You can find the official description below, and new images of the lovable Rey Bear can be found in the gallery. You can peruse the entire Star Wars collection here.

Rey Bear blasts into the galaxy! Brave and fiercely loyal, Rey Bear is an extremely skilled scavenger and comes with her signature movie look built into her fur. Plus, movie fans can add a lightsaber and Star Wars™; Rey 5-in-1 Sayings to make Rey Bear an even more adventurous warrior! Celebrate the Force and complete your Star Wars™; collection with Rey Bear!

Build-A-Bear Workshop is going all out for Force Friday II, including a new AR campaign called Find The Force. You can find out more about it below.

“The goal is to make Force Friday even bigger and better with an unprecedented global augmented reality initiative –”Find the Force” – that invites fans to aid the Resistance by taking part in an AR treasure hunt for data chips holding information about key personnel. As Find the Force rolls out globally, including at select Build-A-Bear Workshop stores in the U.S., U.K. and Canada, fans can use the Star Wars app on their phones from Sept. 1-3 to unlock life-size AR characters developed by ILM. Fans can share pictures and videos featuring the characters on social media for a chance to win a trip to the film premiere and product prize packages, including new Star Wars: The Last Jedi prizes.”

Fans can also receive 50% off a Star Wars furry friend with the purchase of any other Star Wars furry friend.

Star Wars: The Last Jedi hits theaters on December 15, 2017.