HBO Go's new status has a bunch of HBO Max users confused. The launch of WarnerMedia's new streaming platform has been a bit strange in a land of almost unlimited entertainment options. Now, the HBO Go branding will be phased out in favor of consolidating the brands. HBO Now will now be known as simply HBO, and HBO Max will remain basically the same. When the new streaming service launched, there was a ton of confusion surrounding who had access to what content. Now, Warner is making moved to alleviate that confusion, but people are still a bit lost. It really boils down to HBO Go disappearing, HBO Now getting a new name, and HBO Max being the big standalone product at the end of all of this.
Warner media's statement clarifies, "Now that HBO Max has launched and is widely distributed, we can implement some significant changes to our app offering in the U.S. As part of that plan, we will be sunsetting our HBO GO service in the U.S. We intend to remove the HBO GO app from primary platforms as of July 31, 2020."
1st there was HBO Go
2nd there was HBO Now
3rd there was HBO Max
HBO Go will go
And HBO Max is now HBO."
So what's HBO?
"Where you go for HBO Max."
Not HBO Go?
"There is no HBO Go."
Which was 1st?
"But not now."
And HBO now?
"Had to go."
"3rd base!" pic.twitter.com/1BbVXJVhNn— Please Wear Your Mask (@DanSlott) June 12, 2020
It continues, "Most customers who have traditionally used HBO GO to stream HBO programming are now able to do so via HBO Max, which offers access to all of HBO together with so much more. Additionally, the HBO NOW app and desktop experience will be rebranded to HBO. Existing HBO NOW subscribers will have access to HBO through the rebranded HBO app on platforms where it remains available and through play.hbo.com. HBO Max provides not only the robust offering of HBO but also a vast WarnerMedia library and acquired content and originals through a modern product."
CEO of AT&T's Otter Media division, Tony Conclaves had an interview with Nilay Patel and Julia Alexander of The Verge. The man in charge of HBO Max anticipated that there could be this kind of shift in that interview.
Conclaves began, "Actually, what we're expecting, given the success that we've had in closing the deals with the [cable operators], is that subscribers start using HBO Max as a place to get their HBO services as well as all of this other content. And at such time that we feel like a good volume, if not the entirety of the base, is engaging on that platform versus another one, we'll make a decision."
"But right now, I mean, you just said it. You prefer to go to use HBO Go. I really encourage you to use HBO Max primarily because it's got more content," he continued. "And if you're using HBO Go because you're a cable subscriber, chances are that you can just log in to HBO Max."
Are you still confused? Let us know in the comments! Check out the responses below:
"Also... Doctor Who's now on HBO Max."
"Exactly." pic.twitter.com/fKxHJUWTeh— Please Wear Your Mask (@DanSlott) June 12, 2020
Still kinda complicated
I was clarifying this for my dad last nite lmao it sounds like a cluster **** but it’s simple. An HBO membership gets you HBO and HBO GO which is just your HBO on the go. HBO NOW is a seperate HBO streaming entity. HBO Max will be given to those who have NOW automatically 😔😣😭— Mad Jim Jasper (@MadJimJasper) June 12, 2020
Jokes rolling in
I mean this is exactly how I would roll out a new streaming service because I have no idea what I’m doing either— Raul Pudd (@DanielMadison78) June 12, 2020
"When will HBO Go be Now?"
"Soon." pic.twitter.com/MPqgYZId2K— Adam Renninger (@CapnSmite) June 12, 2020
Bill Simmons trying to piece it together
Wait i think I figured this out
HBO is still HBO, so that’s good
HBO Now and HBO Go will merge/die and become the official HBO app
HBO Max is a different, more expensive app that also has all of HBO’s stuff, too, but um, yeah
And HBO Quibi probably isn’t happening
Got it https://t.co/sLlJvTwyD1— Bill Simmons (@BillSimmons) June 12, 2020
This is a great moment
HBOGO IS LITERALLY THE ONLY ONE I USE!!!! WHAT DOES THIS MEAN!!!!!!!!!— liz hynes (@anticapitalizm) June 12, 2020
This is a train wreck. They had a year to get this together, and this is where they're at? Just streamline and make it all HBO Max. Grandfather HBO and HBOGo users in since it's the same price point. https://t.co/SxGL60V09D— JustTIM (@ReignCoates) June 12, 2020
What a theory
You know the plan all along for keeping HBO GO, HBO NOW, and HBO MAX was to confuse the F outta everyone so they go back to paying for HBO on cable, right? pic.twitter.com/dUVPK5sAqN— JoeyBlack (@JoeyBlack007) June 12, 2020
When does it end?
HBO Go, HBO Now, HBO When, HBO How? pic.twitter.com/7Vfuz1FwZ7— Nor Known To Life (@Quotemeorelse) June 12, 2020