This week, Gillette hosted an event at the World Shaving Headquarters in Boston, Massachusetts. They flew ComicBook.com, along with a select few media outlets from all over the world, to the top secret event to share the announcement of their partnership with Stark Industries.
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Most of the event was a complete secret until the day of. Nobody from Gillette would confirm or deny any expectations we had for what was coming. We were left completely in the dark on what to expect, what or who we might see, and how the day would go in general. The Iron Man Mark Mark XLIIย suit from Iron Man 3 was standing just inside the doors, lit up, greeting us. Before the event began, we had a chance to look around at all of the real Marvel Studios movie props Gillette gathered for us to lust over.
Then, of course, is the reason we were invited to Boston for the Stark Industries take off. Charlie Pierce introduced us to what it would look like if Iron Man needed to shave during an awesome, but sadly fake, commercial for the newest Gillette razors.ย
The real surprise came at the end of the demonstration. A Stark Industries scientist introduced each individual Avengers razor, culminating with the Hulk themed “Gamma XL.” They first showed the shaving device in it’s normal form, which looks like a typical Gillette razor with Hulk themed colors, but the biggest surprise of the day came when the angry form of the Gamma XL took to the stage (it doesn’t like missing a hair!). Marvel master mind himself, Stan Lee, brought out the angry, gigantic razor!
Lee was enthusiastic about the Gillette and Stark Industries team up. He and Pierce proudly presented the Gamma XL razor before the event concluded and we were offered a tour of the Gillette factory.
Before heading out, though, Gillette hooked us up with an exclusive interview Stan Lee which we will be sharing later today.ย
The fun didn’t end in Boston. When I got home, there was one last surprise waiting at my doorstep. Inside of a package from Gillette, was a brief case that the folks at Gillette provided the code for. Inside that case- the prototype Stark Industriesย shaving tools, a Gillette Fusion razor with Flexballย technology, some shaving cream, and the blue prints for each of the Avengers themed prototypes.
