With a hefty production budget north of $150 million (not counting marketing) and early projections of a so-so domestic opening in the $40 million to $50 million range with less than two weeks until its nationwide debut, Sony Pictures is going to have to ramp up its Ghostbusters marketing campaign to generate more interest.
This latest television spot features a smattering of new footage, including Kevin (Hemsworth) picking up the phone and asking for a detailed description of an apparition and Yates (McCarthy) and Holtzmann (McKinnon) performing a celebratory hand gesture before beginning a ghost hunt.
Ghostbusters makes its long-awaited return, rebooted with a cast of hilarious new characters. Thirty years after the beloved original franchise took the world by storm, director Paul Feig brings his fresh take to the supernatural comedy, joined by some of the funniest actors working today – Melissa McCarthy, Kristen Wiig, Kate McKinnon, Leslie Jones, and Chris Hemsworth. This summer, they’re here to save the world!
The film is directed by Paul Feig (The Heat, Bridesmaids), written by Feig and Katie Dippold, and produced by Ivan Reitman and Amy Pascal. Feig, Jessie Henderson, Tom Pollock, Joe Medjuck, Ali Bell, Michele Imperato Stabile, and Dan Aykroyd are its executive producers. The cast features Melissa McCarthy (Tammy), Kristen Wiig (Saturday Night Live), Kate McKinnon (Saturday Night Live), Leslie Jones (Saturday Night Live), Charles Dance (Game of Thrones), Michael Kenneth Williams (Boardwalk Empire), Neil Casey (Adult Beginners), Elizabeth Perkins (Big), and Chris Hemsworth (Thor). The film will feature cameos from Bill Murray (Groundhog Day), Dan Aykroyd (Spies Like Us), Sigourney Weaver (Alien), Ernie Hudson (The Crow), Annie Potts (Designing Women), and Ozzy Osbourne.
Ghostbusters is due in theaters July 15, 2016.