DC Entertainment unveiled two new digital initiatives today aimed at increasing the interactivity of the reading experience. DC Entertainment President Diane Nelson and Co-Publisher Jim Lee unveiled DC2and DC2Multiverse at the opening of Time Warner’s “The Future of Storytelling” exhibition at the Time Warner Medialab in New York.”Since we made the game changing decision to go Same-Day-Digital with the launch of DC COMICS – THE NEW 52, we very strategically built our digital business to have the broadest distribution and most extensive Digital-First content line-up, and now we’re at the forefront of innovation,” said Nelson. “DC2and DC2 Multiverse leverages technology to make iconic characters like Superman, Wonder Woman, Batman and Green Lantern even more relevant through highly interactive storytelling.”The DC2 function seems mostly to function like Marvel’s Infinite Comics, allowing for the apparent passage of time within a static panel and a more fluid reading experience. It’s not unique to Marvel, of course; people like Scott McCloud and Mark Waid have been experimenting with such options for years, although it’s really in the recent past that big strides have been made in terms of influencing the market in a big way.
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