In what seems to be a viral marketing campaign set in the world of Kick-Ass, the title character (played by Aaron Taylor-Johnson) has just invited everyone to be a superhero.It’s not entirely safe for work because, you know, the villain’s name is in it.”Today, we’re facing our greatest threat yet–the Motherf—er and his team,” says Kick-Ass in the spot. “You can be a part of the solution. Forget about your normal life–become a superhero. Join us. Join Justice Forever!”There is, then, a link to wearejusticeforever.com, where you can sign up to get updates on the film and get a code for two free Kick-Ass comics (Kick-Ass 2 #1 and Hit-Girl #1, two of the issues that the movie is based on).
Kick-Ass 2 Viral Marketing Spot: Aaron Taylor-Johnson Wants YOU For Justice Forever
In what seems to be a viral marketing campaign set in the world of Kick-Ass, the title character […]