In spite of a coordinated effort by Marvel Comics to outsell The Walking Dead #100 by copying that successful issue’s variant-cover business model and offering retailers deep discounts for high-quantity orders, Bleeding Cool is reporting that Uncanny Avengers #1 will fall short of Marvel’s hopes and The Walking Dead #100 will remain the best-selling single issue comic of 2012 (and in fact since 1997).The issue, which hits the stands on Wednesday is the kick-off point for the Marvel NOW! relaunch and will be bolstered by a number of midnight release parties around the country just before New York Comic Con.It seemed that could all be the perfect storm to drive sales and interest. The two best-selling issues of the last couple of years were The Walking Dead #100, which did the same thing just before San Diego Comic-Con International in July, and Justice League #1, which was the kickoff event for DC Comics’s similarly-ambitious New 52 relaunch last year.
