Time Warner is reaping the benefits of their investment in Batman V Superman: Dawn of Justice so far, both at the box office and on the stock exchange.
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The stock rose up from $69.94 on Monday morning to $71.14 ($1.13). Later in the day that increased to $72.05 ($2.17). The film has met negative critical response, but that didn’t stop it from raking in $170.1 (domestically) and $424.1 globally.
This is good news for the beleaguered studio, as 2015 was rough on all fronts. The studio had not just flops but expensive flops like Pan, Jupiter Ascending, and Heart of the Sea. Stifel analyst Ben Mogil addressed the negative reviews to audience turnout ratio, still expecting positive things.
“Batman v Superman is the most premier DC Comics IP and, despite weak reviews, the strong box office and relatively good CinemaScores in the core demo bode well for the expansion of the IP.”
The next DC property to hit the big screen is Suicide Squad, which debuts on August 5th.
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