Kraft Is Making Dijon Ketchup and It Won’t Even Cost You a Million Dollars

For nearly thirty years, we’ve all been led to believe if we wanted to get our hands on dijon ketchup, it’d cost us at least a million dollars. The fabled condiment burst onto the scene in the Barenaked Ladies’ “If I Had $1,000,000” in 1992 and now, some 27 years later, Kraft Dinner is making dijon ketchup a reality. After teasing a collaboration with Barenaked Ladies frontman Steven Page for the past week, the Canadian brand of the macaroni and cheese dinner announced Tuesday they’ve finally perfected the formula of the treat.

There’s only one catch: it’s a super limited product. Kraft announced between now and this Saturday, they’ll be dishing out just 15 bottles of the legendary substance. To enter in the contest, all you have to do is follow and participate on the brand’s various social media accounts across Twitter, Instagram, and Facebook. On the post, you’re allowed upwards of 300 characters to explain why you deserve one of the 15 bottles of dijon ketchup.

It’s unclear if Kraft plans on actually offering the product as a permanent offering or, for that matter, the product will ever find its way to the United States. ComicBook.com has reached out to Kraft representatives but a comment wasn’t available as of press time.

In the song, the lyrics discuss what’d happen if the band managed to come across a million dollars. Told from the vantage point of someone trying to woo their significant other, the lyrics explains all the things they’d buy. The Canadian band then explains despite all of the new entrapments they’d come across, they’d still eat Kraft Dinners — the Canadian equivalency of Kraft Mac & Cheese — while topping it with extravagant ketchup…such as dijon ketchup, a play off of dijon mustard.

Except you all already known that since it’s a timeless classic. Right?

Full rules for the Canadian-based contest can be read here.