Almost 10 million viewers per hour checked out Marvel's Avengers: Infinity War trailer in its first day of release, eclipsing the record for the most opening-day views for a trailer.
In the first full day of release, Avengers: Infinity War's first trailer was viewed 230 million times, blowing away the previous record (197 million) set by Warner Bros.' It, which turned out to be a bright spot in a spotty 2017 summer box office.
Likely speaking to the role of social media in spreading awareness of movie and TV events, the record for most-viewed trailer has been broken over and over again in the last five years, with all of the 20 most-viewed trailers in their opening day having been released since 2014.
Disney's latest Marvel record breaker comes on the heels of an Incredibles 2 trailer which stole the record for views for an animated trailer just days ago.
In the all-time top-twenty, Disney has 13 spots -- six of which are for Marvel films including Infinity War, Black Panther, Thor: Ragnarok and Guardians of the Galaxy vol. 2.
Avengers: Infinity War will debut on May 4th, 2018.