While it’s only been in the landscape for a few years, Disney+ has become a bit of a powerhouse in terms of new streaming content. As the service’s array of original programming is continuing to grow, a new report from The Information indicates that they might be offering fans a whole new way to subscribe. According to their reporting, Disney is considering launching a cheaper, ad-supported tier for Disney+, in hopes of increasing subscriber growth for the service. This would seemingly help work towards Disney’s goal of making Disney+ profitable by 2024.
It’s is unclear exactly how much this ad-supported tier would cost per month, but Hulu (which is now owned by Disney) has a similar function for $6.99 per month. Similar tiers on Paramount+ and Discovery+ cost $4.99 per month. This isn’t the first time that advertisements have been utilized for Disney+, as the streaming service did briefly feature some advertisements for Starz, in order to gain the streaming rights to the Star Wars films.
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At the moment, there’s no telling exactly if and when this ad-supported tier could come to fruition, much less the price point. But still, the decision would provide an interesting opportunity for fans to experience the ever-growing amount of new content.
This comes as Disney+ recently made headlines with the regards to the “Defendersverse” shows โ Daredevil, Jessica Jones, Luke Cage, Iron Fist, The Punisher, and The Defenders โ which were moved from their previously-exclusive streaming home on Netflix and will begin streaming on Disney+ later this month. As a result, the service will also be creating new parental controls, such as setting rating restrictions for each profile, and adding PINs to lock profiles.ย
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