Sony Pictures Entertainment and Ubisoft have announced a partnership to produce a full-length feature film based on the Rabbids, the irreverent creatures that already star in their own television series and video games.”Sony Pictures has tremendous experience developing hybrid live-action-and-animated blockbusters for audiences around the world, which makes them a natural fit for what we want to achieve with a Rabbids film,” said Jean-Julien Baronnet, Executive Director at Ubisoft Motion Pictures. “This deal deepens our partnership with Sony Pictures and highlights our holistic approach to bringing Ubisoft’s brands to new audiences while still maintaining the brands’ creative integrity.”Hannah Minghella, president of Production for Columbia Pictures, added, “There is an infectious quality to the Rabbids. Their simple joy and absurd, anarchic behavior inadvertently causes you to look at the world afresh. There’s no end to the comedy and chaos they will cause when they invade our theaters.”The Rabbids recently took over television in Rabbids Invasion, a show produced in partnership between Ubisoft Motion Picture, Nickelodeon and France Television. The show has been seen by over 165 million viewers in five months, with more than two million watching each episode, on average, in the US.The Rabbids were originally the crazed villains of Ubisoft’s Rayman video games, but have since become a franchise of their own, spinning off into comic books, collectibles, merchandise, mobile games, television and more. Most recently, The Rabbids Time Machine attraction was added to the second-largest theme park in France, Futuroscope and drew sizable crowdsUbisoft Motion Pictures will oversee and actively participate in the film’s production. Minghella and Jonathan Kadin will oversee for Sony Pictures.
