In 2006, when Marvel Comics put out the Civil War comic book, they launched a massive PR campaign around it. The tagline was "Whose Side Are You On?" and there was basically nothing spared. There were posters, of course, and the customary interviews, but there was more, too. Looking back may give us some clues to what Marvel Studios will do for Captain America: Civil War, whose trailer, you may have heard, debuted last night.
Current Marvel Comics Producer Judy Stephens was an intern at the time, and created two banners: I'm with Captain America and I'm with Iron Man. The banners took over the comic book internet at the time. Whether you were on the Bendis Boards or Talk@, you couldn't go into a message board thread without seeing the banners.
"As a true throwback to my career at Marvel. In February 2006, as an intern, and one of my first assignments, I created these two graphics, which the internet would take and run with," Stephens wrote in a public facebook post.
They indeed took on a life of their own, with people substituting in other Marvel characters, or DC characters, or Image characters, or video game characters, or WWE wrestlers; you get the idea.
So far, it seems the tagline for the movie Captain America: Civil War as seen on the posters is "Divided We Fall," but it's also six months out. Will we see a repeat of the "choose a side" marketing campaign as well? It's possible. But for now, here are those original banners. Internet, you know what to do.