Barbie has been dethroned, according to the National Retail Federation's latest Holiday Top Toys Survey.
For the first time in the survey's ll-year history, Barbie was not the top choice for parents seeking to buy toys for their daughters.
So who is the new champion? Disney's Frozen.
The survey revealed that one in five parents (20%) this holiday season plan to buy Disney's Frozen merchandise for the little girls in their life, beating out the top reigning Barbie (16.8%). LEGO toys are number one again for boys this year (14.2%).
"Barbie has been the top girls' toy for over a decade, but it is no surprise that Disney's Frozen has taken the top seat as children have had it on the mind as far back as Halloween," said Pam Goodfellow, Director of Prosper's Consumer Insights.
2014 Top Toys for Girls
Monster High Dolls
My Little Pony
Disney Doc McStuffins
2014 Top Toys for Boys
Cars & Trucks
Teenage Mutant Ninja Turtles
Remote Controlled Vehicles
Marvel Action Figures (T)/Tablet/Apple iPad(T)