While Ambrose's heel turn was always imminent, no one thought it would happen after Reigns' shut down the wrestling world with his somber news. So when Ambrose lashed out at Rollins that night—directly after becoming Raw Tag Team Champions with him, to boot—it caught us all on our heels.
The move was potently effective, but some fans think that WWE exploited Reigns' mortality in the name of show business. But in an interview with The Rock 105.3, Rollins tried to explain things from WWE's point of view.
“You know, it’s one of those things, where obviously the situation with Roman is real life, and very unfortunate,” Rollins said. “But at the end of the day, I understand why Ambrose did what he did on that night, in the sense that Roman was going to be gone. There
Rollins answer in 2018's cryptic version of kayfabe, but he's certainly not wrong. Given the impact of Reigns' reveal, Ambrose's turn was guaranteed to have maximum exposure.
"It sucked, especially for Shield fans, and it was an emotional roller coaster of a night, going from the announcement that Roman made earlier in the night, to me and Ambrose winning the Tag Team Titles later in the night by defeating Ziggler and McIntyre, and then Ambrose doing what he did. It was a lot to take in, if you’re a viewer and you’re a fan, but you’re never going to forget where you were that night, if you were watching on TV or if you were
Like the booking Roman Reigns himself, Becky Lynch, or Brock Lesnar, WWE can get passionate opinions much easier than universal popularity. Clearly, Vince McMahon and Co. were aware that some would take issue with the timing of Ambrose's turn, but their decision was likely a measured —one where the good outweighed the bad. From marks like us, it's easy to get lost in the cold reality of the situation, but from WWE's perspective, the show must go on.
Do you think WWE's choice to flip Ambrose in the wake of Reigns' news was in poor taste? Let us know in the comments: