WWE Pursing Legal Action Against Kelloggs Over Booty O's Copycat

Kelloggs recently introduced a rainbow unicorn inspired cereal that WWE believes resembles New Day's Booty-O's. And apparently, it's a contest WWE is prepared to take to a courtroom.

Wrestling Standard reports that WWE is compelled to take legal action against Kelloggs for the cereal gimmick infringement. Even more, this their claim may be more than just a unicorn coincidence. Per their report, Wrestling Standard writes that WWE had approached Kelloggs about producing and marketing The New Day treat. Those talks fizzle out and WWE opted to it all themselves.

At this moment there are no other details but apparent WWE had conversations with Quaker for a New Day-branded pancake mix—thus the trio's recent infatuation with them. So if Quaker comes out with trombone shaped pancakes, WWE legal team will be in for a busy 2018.

wwe kelloggs booty o's
(Photo: WWE/Kelloggs/Wrestling Standard)

While The New Day haven't remarked Kellogg's infringement, they did recently take a stand on Hulk Hogan's return to WWE. While Hogan was only reinstated to the Hall of Fame, fans looked to New Day for a comment on this sensitive situation.


And their credit, they set an admirable example of how to deal with such a contentious situation

To the WWE Universe and whoever else it may concern:

This will be the only statement we will make regarding Hogan's reinstatement into WWE's Hall of Fame. We do not wish to spend the energy debating the point, because between our kids, our external ventures, and this job, our energy is spread thin enough already, lol.

We are only writing this simply to provide an answer to the many who have bombarded us with questions on where we stand on the issue.

We preface this statement by emphasizing that this is our own opinion and may not necessarily reflect the opinion of anyone else affected.

How do we feel? Indifferent. We are not happy, or sad, angry or resentful. Who WWE puts into the HOF is totally and completely up to the company and from a career standpoint, there is no argument on whether or not Hogan should have his place. We have no problem with his re-induction in the slightest degree. It is impossible to even begin to mention the history and evolution of the business without mentioning his name and accolades.

On a personal level, when someone makes racist and hateful comments about any race or group of people, especially to the degree that Hogan made about our people, we find it difficult to simply forget, regardless of how long ago it was, or the situation in which those comments were made. But we also do not respond with more feelings of hate. Instead, we just do not associate with the people who convey or have conveyed this negative and hurtful mindset. This instance will be no different. Perhaps if we see him make a genuine effort to change, then maybe our opinion will change with him. Time will tell.

Through the course of our lives, people have used racist comments towards us and it doesn't feel good. But if we stopped moving forward every time we were met with prejudicial hatred, then we would have never achieved our current accomplishments.

We know we are worth it, we know our kids are worth it, and most importantly, we know that
people that look like us are worth it and always have been. There isn't a person on this planet who will be ever be able to say anything to make us think otherwise because we believe in ourselves as a people and don't need anyones approval on that, regardless of who they are.

Having said that, his reinstatement won't change anything for us. It will have zero effect on our ability to perform or the level of effort we will put into doing what we love to do, and that is: To deliver an entertaining product each week for our fan base.


The New Day

"Never trade your authenticity for approval"