After The Avengers met with unprecedented success at the box office this weekend, far exceeding even the lofty expectations experts had set on its release, it occurred to us that whatever cleverness we pretend to here at ComicBook.com, the real business of movies is done over at IMDb (the Internet Movie Database) and its sister site, Box Office Mojo, which both predicts and tracks box office performance going back decades and forward as far as the eye can see. To be better at what they do than they are would require a good deal of homework, much of it math, which we’ve never really been very good at.A more plausible idea, it seemed, was to invite them to join us for a regular column, ostensibly something we can run the first week of every month to look back at recent events with a critical eye toward both the films themselves and the business plans and promotional campaigns that make them succeed (or not). IMDb’s Managing Editor Keith Simanton was kind enough to consent to the conversations, and we begin this month, somewhat unsurprisingly, by talking about the runaway freight train that is The Avengers. If you couldn’t tell by his glowing review for the film over at IMDb, he enjoyed it.
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