The Fantastic Four Crush and Clobber In New Soda Promo

It’s clobberin’ time for the sweltering summer heat.

The Fantastic Four have arrived to vanquish fans’ thirst (and start the marketing campaign for their new movie) with new limited-edition Crush soda cans. The Thing, Human Torch, Invisible Woman, and Mr. Fantastic are now gracing specially-marked 12 packs of the fruity-flavored beverages, with a special in-package contest to boot.

Naturally, the Thing gets orange-flavored Crush, The Human Torch flames on with cherry, Invisible Woman gets a suspiciously-pink Strawberry (really?) and Mr. Fantastic gets grape, because—why not? Bu where’s the limited edition Green Apple Dr. Doom flavor? Doom must get tired of drinking goblets of wine all the time, right?

You can find the special edition Crushes at a supermarket or retailer near you. Will you clobber some of these cans? Let us know in the comments!

Fantastic Four hits theaters on August 7.